Apple's secrets are revealed and questioned since the antitrust hearing on Wednesday, July 29th.
When Rep. Lucy McBath asked why one of Random House's apps were blocked from the App Store, Apple CEO Tim Cook refrained from responding.
McBath's question was intended to uncover Apple's potential strategy to coerce publishers to join the big tech company's iBooks platform.
A similar scenario is seen in the mystery about why users do not have the option to purchase Amazon Kindle books on iOS devices.
The U.S. House Judiciary Committee's antitrust subcommittee investigation discovered previous Apple CEO Steve Jobs' emails with Apple SVP of marketing and App Store chief Phil Schiller and other senior executives such as Eddy Cue.
The emails dated back to 2010 when Jobs and Schiller were discussing the payment systems between Amazon and Apple.
Jobs shared that, "It's time for [Amazon] to decide to use our payment mechanism or bow out. And I think it's time to begin applying this uniformly except for existing subscriptions (but applying it for new ones)."
Users originally had access to buy Kindle books on their iOS app, but the app currently only permits users to read books in the app.
By purchasing the books out of the app, Amazon can avoid Apple's high 30% fee charged for in-app purchases.
In addition to smaller app developers and entrepreneurs, it seems that even large companies, like Amazon, want to avoid Apple's 30% fee charged by its App Store.
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