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Facebook's 2nd Newspaper Ad Attacking Apple Privacy

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Ryan Anand
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| 4 days ago

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Facebook has been publicly bashing Apple in a series of full-page newspaper ads calling out the tech giant for upcoming privacy changes.

Today marks the second day since the ads have been running. The first one was spotted yesterday.

The ad was featured in the Washington Post, New York Times, and Wall Street Journal.

2nd Consecutive Day of Facebook Ads Attacking Apple

The full text of the ad reads:

Apple vs. the free internet

Apple plans to roll out a forced software update that will change the internet as we know it—for the worse.

Take your favorite cooking sites or sports blogs. Most are free because they show advertisements.

Apple's change will limit their ability to run personalized ads. To make ends meet, many will have to start charging you subscription fees or adding more in-app purchases to make ends meet. Many, making the internet much more expensive and reducing high-quality free content.

Beyond hurting apps and websites, many in the small business community say this change will be devastating for them, too, at a time when they face enormous challenges. They need to effectively reach the people most interested in their products and services to grow.

Forty-four percent of small to medium businesses started or increased their usage of personalized ads on social media during the pandemic, according to a new Deloitte study.

Without personalized ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend.

Small businesses deserve to be heard. We're standing up to Apple for our small business customers and our communities.

The ad concludes with a link for small businesses to express their frustration about Apple's changes.

Why Facebook is Calling Apple Out?

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Facebook continues to express criticism over Apple's upcoming privacy changes, with that second text ad continues featured in newspapers today.

Facebook's reason for the full-page ad is to call out the iPhone maker for their privacy changes claiming it will, firstly, negatively impact small businesses then the internet as a whole. Facebook further suggests that Apple will force apps and websites to start charging users a subscription fee or add in-app purchase options.

Essentially Facebook is providing a warning by saying that the internet will become much more expensive.

Paying for content may be fine for some, but most people, especially during these challenging times, don't have room in their budget for these fees.
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Apple's Response to Facebook

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Apple has since responded to Facebook's criticisms and said that "we believe that this is a simple matter of standing up for our users," adding that "users should know when their data is being collected and shared across other apps and websites—and they should have the choice to allow that or not."

Basically, the privacy change is about Apple's attempt to curb companies like Facebook to gather user data and bombard to curb them with targeted advertisements.

In iOS 14, Apple has included the "Identifier for Advertisers" feature as an opt-in feature that Facebook and companies use to run targeted ads for users. ‌‌

iOS 14‌‌ has a "Tracking" section in the Privacy portion of the Settings app. Here is where users can disable the option for apps to track them all together.

Even if this feature is switched off, apps must still seek permission to track users across apps and websites owned by other companies, which is curbing attempts of silent tracking that have been swept under the rug.

Apple's privacy changes are scheduled to go live early next year.

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