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iOS 14 Update: Apple Postpones Ad Anti-Tracking Privacy Feature

Ryan Anand

| 2 months ago


Last week, Facebook alongside other publishers questioned Apple's intentions to change the privacy settings in the upcoming iOS 14 update.

The new privacy setting in the iOS 14 update was supposed to give users the option to deny various applications permission to track their preferences.

In addition to the complaints that Apple is getting about its 30% App Store fee, Facebook has been voicing its concerns for its small business owners in conjunction with the upcoming privacy change.

Let's uncover the details.

Why is there a Tracking Feature?

Tracking features in our mobile devices, websites, and all other devices connected to the internet is used to identify our preferences based on our activity.

By following our likes and dislikes and taking note of what we are searching for, applications like Facebook can better gauge the type of content it should present to you through advertisements.

Facebook Newsroom

How does Apple's Tracking Feature affect me?

If you want to see the best suggestions for an item or service you are currently searching for, the ad tracking privacy feature helps you with that.

Having the ad anti-tracking privacy feature mainly gives you the control to choose which applications you are comfortable sharing your preferences with.

The only drawback of limiting your information is that some small businesses and other entrepreneurs on Facebook and other applications may not be able to reach you.

Depending on the application you choose to block permissions to, you and business owners may not find each other because the applications aren't tracking your preferences and thus cannot show you the advertisement that suits your needs and interests.

Why is Facebook against the Ad Anti-Tracking Feature?

Facebook is against the change as it will limit entrepreneurs and other businesses operating on Facebook from getting exposure to potential clients and customers.

Facebook approximates that the ad anti-tracking privacy feature will reduce the ad revenue on the app by 40%. Other publishers shared that ad revenues could fall by 50%.

Until the official release of the iOS 14 or the next beta version, everyone will be kept on their toes about the ad anti-tracking privacy feature.

allapplenews-product-iOS 14

System Covered

iOS 14
Release Date:
September 2020


The iOS 14 released with a variety of new features, including new widget design, a new built-in translate app, sleep tracking in Health App and more. These are designed to make your iOS experience cleaner yet cooler with its upgrades. iOS 14 truly separates the old-generation of iPhones from the new.

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