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Jay Blahnik Promotes Apple Fitness+ As Launch Approaches

| 10 days ago


Apple's latest subscription service, Apple Fitness+, is being released this coming Monday, December 14.

In light of Apple's senior fitness technologies launch, Jay Blahnik has been speaking to the press to explain how exactly the subscription service will work for Apple users.

Jay Blahnik: Health & Fitness Connoisseur

Blahnik has been recognized as one of the premier instructors, trainers and educators in the fitness industry. He has taught sold-out classes and seminars in over 30 countries worldwide and is known for his results-oriented, simplified training approach.

Shape Magazine chose Blahnik in their Top 5 instructors in the world and Men's Health listed him as having one of the top workouts of all time.

He has been chosen as the International Fitness Instructor of the Year by IDEA and Can Fit Pro, the two largest associations of fitness professionals in the world.


In 2019, Blahnik was selected to receive the IDEA Jack LaLanne Award, created to recognize individuals who have made a significant and lasting contribution in the areas of health and fitness. Blahnik is the only fitness professional ever to be recognized with all four of these fitness industry awards.

Blahnik was a Nike contract athlete and Nike consultant for over 20 years.

He worked closely with Nike on the launch of the Nike+ Run Club app, which has become the largest digital running community globally with over 30 million members and was named one of the best tech gadgets and services in 2006 by Time Magazine.

Blahnik was also the original creator and program developer of the Nike Training Club app, which boasts over 25 million digital users.

He was also a key expert and consultant for many of Nike’s Digital Sport initiatives launched in 2012, including the Nike+ FuelBand and Nike+ Kinect Training.

Blahnik joined Apple in 2013 and has taken on Apple's Senior Director of Fitness for Health Technologies' role.

Apple Fitness+ in The Words of Blahnik

An interview with Blahnik for Fast Company highlights the importance of the Apple Watch and how it has set the foundation for Apple Fitness+ to take off!

We feel like this is an iteration of the things we’ve been doing since the very beginning, which is to try to make it easier for people to be motivated and inspired to be more active and more fit, and so it fits right into that.
Jay Blahnik
Apple's Senior Director of Fitness for Health Technologies

The design of Apple Fitness+ is made to cater to everyone from fitness buffs to beginners within its various workouts.

Each video includes three different trainers on screen simultaneously, and at least one of them—Blahnik calls them “modifiers”—is doing a simpler or less-taxing version of the activity. This is designed to help users at any fitness level.

Our mantra internally was we didn’t want people to take 20 minutes to find a 20-minute workout, and so we’ve done some really intelligent things to make it simple to get to your next best workout.
Jay Blahnik
Apple's Senior Director of Fitness for Health Technologies

Apple Fitness+: The Latest from Apple

Apple Fitness+ is the latest in new applications and subscriptions to be added to Apple's growing list.

The Fitness+ subscription can be synced to your iPhone, iPad, Apple Watch, and Apple TV for you to keep track of your workouts on any screen.

The Apple Fitness+ subscription will be priced at $9.99 per month.

Apple Fitness+ will give subscribers access to workouts across many different categories. Some categories are HIIT, cycling, strength, treadmill, yoga, dance, core, and rowing.

Products Covered

allapplenews-product-Apple One
Apple One
Release Date
Fall 2020


• All in one: Apple Music, Apple TV+, Apple Arcade and more
• Individual Plan at $14.95/month
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• Premier Plan at $29.95/month


Apple finally bundled your favorites, including Apple Music, Apple TV+, Apple Arcade, iCloud, Apple News+, and Apple Fitness+, all into one subscription plan, Apple One. Save money and get more Apple services with the ultimate Apple service bundle.

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