Today Apple launched the first Mac devices to run on Apple Silicon: the 13-inch MacBook Air, the 13-inch MacBook Pro, and the Mac mini.
With the M1, Apple is out to prove that their new hardware, paired with software optimized for the platform, supersedes offerings from industry-leading chip manufacturers like AMD and Intel.
The company’s first go at in-house processing power shows that they couldn’t afford to aim low in any area.
Utilizing four high-efficiency Icestorm cores and four high-performance Firestorm cores, M1-equipped devices are simultaneously optimized for both maximum performance and maximum power efficiency.
TechCrunch recorded 20 hours of battery life on their 13-inch M1 MacBook Pro watching 4k video at 60 frames-per-second at 50% brightness. When leaving auto-adjust on, their device surpassed 24 hours of battery life.
TechCrunch also noted that their 13-inch M1 MacBook Air did fairly well in the same test; however, because of the thinner form factor, the battery was smaller and the playback time came in at a recorded 16 hours.
Welcome to the New Age
This is an exciting time for Apple fans.
With in-house hardware developed specifically for the Apple software fans already know and love, we can only imagine how their chips will be able to take advantage of technologies like Mini-LED, higher refresh screens, and discrete graphics in the future.
You can have the new MacBook Air, MacBook Pro, or Mac mini shipped to you or you can order for collection in-store.
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Apple Silicon is finally here! The 2020 MacBook Air is built around the all-new M1 processing chip. The first-ever ARM-based Apple-exclusive chip features an 8-core CPU with four performance cores, four efficiency cores, 7-core GPU, and 16-core Neural Engine. All these upgrades make up the most powerful MacBook Air ever. The latest silent, fanless design boasts up to 16 hours of battery life.
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