Going into the holiday season in the midst of the COVID-19 pandemic means companies must adapt the shopping experience for customers.
Continue reading to check out what to expect when picking up your Apple devices this year.
Apple did just that by continuing to transform their service models and pickup formats to ensure the safety of customers and staff. After the Black Friday and Cyber Monday shopping weekend, Express storefronts were added to almost half of all US Apple Stores.
In areas heavily impacted by the COVID-19 virus, Express storefronts are temporary fixtures that allow Apple to serve customers in these regions efficiently and safely, as 125 out of 270 US store locations have been closed.
The Express storefronts were first announced by Deirdre O'Brien, Apple's SVP, prior to the launch of the iPhone 12 towards the end of October.
What To Expect
These storefronts consist of a shielded pickup plexiglass window and barrier, dividing the staff from the customer and the store entrance from the main sales area where much of the customer traffic occurs.
Moreover, at many stores, Apple has completely skipped this format and instead opted to directly deliver orders at the door, while three locations in California are offering curbside pickup.
However, many Apple locations are inside malls, which was not useful for curbside pickup—thus, leading to remote pickup spots in parking lots.
Keep in mind, these Express storefronts are meant for customers who have already placed orders online.
The Express storefronts are there for pickups or for purchases and trade-ins already tied to an existing online order. Walk-in customers are not permitted at this time.
So, for this holiday season—the best Apple shopping experience for most will probably be online and from the comfort of your home.
Find your nearest store location here, and be informed on the latest in Apple Store re-openings.
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