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iPhone 12 Pro and Pro Max

allapplenews-product-iPhone 12 Pro and Pro Max
iPhone 12 Pro and Pro Max
Release Date
October 2020


• 6.1" / 6.7" / Super Retina XDR OLED
• iOS 14
• A14 Bionic Chip
• Rumoured to include LiDAR Scanner
• Rechargeable Lithium-Ion Battery


With the iPhone 12 comes the iPhone 12 Pro and Pro Max. These Pro models take the innovation of the iPhone 12 and enhance them even further. The iPhone 12 Pro models introduce the first-ever quad-lens camera system, which includes the LiDAR scanner, to pair with its A14 chip and 5G compatibility. The iPhone 12 Pro and Pro Max are truly the most cutting-edge smartphones on the market.



During Apple's October 13 event, "Hi, Speed," Apple introduced the entire iPhone 12 lineup. Included in that lineup are the iPhone 12 Pro and Pro Max, the advanced versions of the iPhone 12. With a better camera system and better frame, the iPhone 12 Pro models and refined versions of the iPhone 12.

The iPhone 12 Pro will have a 6.1-inch screen, whereas the iPhone 12 Pro Max will have a 6.7-inch screen. Both will use Super Retina XDR technology, so their resolutions are top-notch. The iPhone 12 Pros will have some of the highest-quality iPhone screens ever.

When it comes to battery, you won't have to worry about charging your iPhone 12 Pro often. Lasting for 17 hours on video playback and 65 hours on audio playback, the iPhone 12 Pro will last all day with one charge. The iPhone 12 Pro is also compatible with wireless charging, and its new MagSafe feature helps; more on this later.

For a while, it seemed as though hopes for a quad-lens system vanished. But, Apple pulled through and the iPhone 12 Pro models are equipped with four lenses. The back camera is comprised of a 12MP Wide, 12MP Ultra Wide, 12MP Telephoto and LiDAR Scanner.


The trio of 12MP cameras will help users take stunning photos, especially with the upgraded 12MP Wide camera. With better zoom, less aperture and upgraded features, the iPhone 12 Pro can take top-notch photos and videos.

Then, with the LiDAR scanner, you'll get improved AR features. Originally introduced on the iPad Pro (2020), the LiDAR scanner uses light detection to scan the area the camera points at to create a better model for AR programs.

These features are all made possible with the A14 chip. The fastest chip on the market, the A14 chip, is used on all iPhone 12 models and can run console-level graphics. It also has the brand-new, next-gen Neural Engine, which improves machine-learning processes.

Lastly, but certainly not the least, is 5G connectivity. Long-anticipated by Apple fans, the iPhone 12 Pro and Pro Max finally support 5G connectivity. The 5G network connection makes the iPhone 12s the fastest smartphone model ever.



Design and Size

First off, the entire iPhone 12 lineup reverts to the iPhone's square and boxy design. The iPhone 12s appear similar to the iPhone 5 design with a flat-edged frame instead of a round-edge frame. This design change was made to accommodate the new technologies that'll be implemented on the iPhone 12.

The iPhone 12 Pro will have a 6.1-inch screen, whereas the Pro Max will have a 6.7-inch screen, making it the largest iPhone yet. Both will use Supre Retina XDR OLED technology, making the display super clear with unique coloring. Of course, these will be edge-to-edge displays. The camera notch is also smaller now, taking up less space on the screen.

The iPhone 12 Pro models' screens will also be using Apple's brand-new Ceramic Shield technology. The Ceramic Shield makes the screen is more robust, with 4x better drop performance than before. For accidents, rest assured that your iPhone 12 Pro won't crack easily.

You can choose between Silver, Graphite, Gold, and an all-new Pacific Blue for the iPhone 12 Pro and Pro Max for color options. Meanwhile, you can choose between 128GB, 256GB, and 512G storage options.



The iPhone 12 Pro's battery offers up to 17 hours of video playback (11 hours if streamed) and 65 hours of audio playback.

Meanwhile, the iPhone 12 Pro Max offers up to 20 hours of video playback (12 hours if streamed) and 80 hours of audio playback. With these battery lives, you won't find yourself charging the iPhone 12 Pro models often.

However, when you have to charge the iPhones, you can use the Lightning to USB-C cable that comes with each iPhone 12 or with a Qi-certified wireless charger. With the iPhone 12's fast-charge feature, you can get up to 50% charge capacity in about 30 minutes with a 20W adapter.

A completely new feature of the iPhone 12 lineup is MagSafe. MagSafe technology is a ring of magnets on the back of your iPhone. MagSafe allows the iPhone 12s to click in place on Apple's new MagSafe charger.

Along with the MagSafe charger, Apple also released MagSafe wallets and MagSafe cases. These all use MagSafe technology to click and connect with your iPhone 12. Attaching them and detaching them will be quicker than ever.


The iPhone 12 Pro and Pro Max use a quad-lens system on its back camera bump. The four cameras that comprise this system are the 12MP Wide camera, 12MP Ultra Wide camera, 12MP Telephoto camera, and LiDAR Scanner.

The three cameras may appear to be identical to the ones on the iPhone 11 Pro, but they come with a set of upgrades that take iPhone photography to the next level. The upgraded camera system is especially true of the 12MP Wide camera, which has f/1.6 aperture and a 7-element lens, both new.

You'll get 2.5x optical zoom in and 2x optical zoom out, as well as dual optical image stabilization. You'll also get a bundle of great camera features like Night Mode, Portrait Mode, and Deep Fusion for your photos.


Of all the camera features, Smart HDR 3 might be the most improved. Smart HDR 3 uses the iPhone 12's next-gen Neural Engine to bring out your pictures' details. Even in low-light environments, Smart HDR 3 makes use of machine-learning processes to optimize your images.

The iPhone 12 also comes with Apple ProRAW, which combines Smart HDR 3, Deep Fusion, and more to create different versions of your photo. You can alter settings like sharpening, white balance, tone mapping, highlights, and more with just a few taps and swipes.

An amazing feature of the iPhone 12 is that all of these features are available on all four cameras, including the front, 12MP TrueDepth camera. The advancement makes the front camera a versatile tool, capable of taking breathtaking photos.

When it comes to video recording, the iPhone 12 Pro is the best in the smartphone business. You can record HDR Dolby Vision videos at 30fps, producing outstanding cinematography from just your iPhone. Otherwise, you can also take 4K videos at 60fps on both the front and back camera.

LiDAR Scanner

The fourth part of the quad-lens camera system is the LiDAR scanner, previously named the 3D scanner in several leaks. Made for optimal Augmented Reality (AR) performance, the LiDAR scanner represents the future of iPhone functionality.

The LiDAR scanner uses light detection to measure how long it takes for light to travel between distances. The scanner allows the iPhone to generate an accurate model of its environment, allowing you to implement it into other programs. This function optimizes the iPhone 12 for AR features and programs.

In addition to improving AR functionality, the LiDAR scanner also enhances the accuracy and capture time for its trio of cameras. With the LiDAR scanner, you get faster autofocus, better low-light performance, and improvements to Night Mode.

Processing Chip

All iPhone 12 models come with the brand-new A14 chip. First introduced on the iPad Air (2020), the A14 chip is optimized for handling all of the iPhone 12 Pro's unique features while retaining battery life.

With a 6-core CPU, the A14 chip is 50% faster than any other smartphone's chip, and with a 4-core GPU, it can deliver 50% better graphics. This 4-core GPU is especially crucial for future iPhones.

For example, with the A14 chip, you can now run console-level graphics on the iPhone 12. And with a Super Retina XDR OLED display, why not? The A14 chip introduces a whole new dimension to iPhone gaming, with popular games like League of Legend expanding into the mobile market.

You also get enhanced AR performance, which is especially important when you have the LiDAR scanner on your iPhone 12 Pro.

With the A14 chip comes the next-gen Neural Engine. Capable of performing 11 trillion operations per second, this Neural Engine optimizes the iPhone 12 Pro for machine-learning tasks. And 16 cores, it's 80% faster than the A13 of the iPhone 11 Pro.


5G Connectivity

The iPhone 12 Pro and Pro Max support 5G connectivity. The iPhone 12 Pro models will use Verizon's 5G Ultra Wideband network for unprecedented speeds, a long-time Apple fans' request.

Using mmWave technology, the iPhone 12 Pro and Pro Max can reach peak download speeds of 4 Gbps and peak upload speeds of 200 Mbps. And with Verizon's 5G network expanding every day, you'll be able to use 5G speeds almost everywhere.

When you don't need 5G speeds, the iPhone 12 Pro has Smart Data mode, automatically turning 5G off and using LTE speeds instead. The Smart Data mode preserves the battery life of your device.


The iPhone 12 Pro will cost $999 and the iPhone 12 Pro Max will cost $1099. Of course, these prices will vary depending on your storage options.

If you currently own an iPhone, you can try Apple's trade-in program. You can exchange your current iPhone for reducing the cost of purchasing a new iPhone 12 Pro or Pro Max.


iPhone 12 Pro vs. iPhone 12

Key Differences

iPhone 12 Pro iPhone 12
Price Starting at $999 Starting at $799
Display 6.1-inch Super Retina OLED 6.1-inch Super Retina OLED
Back Camera 12MP Wide, Ultra Wide and Telephoto Cameras 12MP Wide and 12MP Ultra Wide Cameras
LiDAR Scanner Yes N/A

Design and Size

The iPhone 12 Pro and iPhone 12 will be the same size. With 6.1-inch displays, their frames are essentially identical. The only difference is that while the iPhone 12 is made of aluminum and glass, the iPhone 12 Pro is made of stainless steel and glass.

Their screens both use the same technology: Super Retina XDR OLED technology. The Super Retina XDR OLED display offers users 2352 x 1170 resolutions at 460 PPI. You'll also get Ceramic Shield technology on both screens, so you know the screens won't crack easily.

The iPhone 12 comes in White, Black, (PRODUCT) Red, Green, and Blue in terms of color options. Meanwhile, the iPhone 12 Pro comes in Silver, Graphite, Gold, and Pacific Blue.

When it comes to storage options, the iPhone 12 offers 64GB, 128GB, and 256GB options, whereas the iPhone 12 Pro offers 128GB, 256GB, and 512GB options.


The iPhone 12's dual-camera system is fantastic and will offer excellent photography quality. However, the iPhone 12 Pro's quad-lens system merely is superior.

The dual-camera system of the iPhone 12 is comprised of 12MP Wide and Ultra Wide cameras. The 12MP Wide camera is upgraded from its previous versions with a lower aperture, a 7-element lens, and 27% better low-light performance.

Meanwhile, the iPhone 12 Pro will have a triple-camera system, adding a 12MP Telephoto camera to the camera bump. With it, you'll get a better zoom in and out, dual optical image stabilization, and more, making it better than the iPhone 12's camera.

You also get Apple ProRAW, which allows you to edit photos with fantastic accuracy and detail through the Camera app. By combining features like Smart HDR and Deep Fusion, you can adjust white balance, highlights, tones, and more to optimize your photos.

For both cameras, you get Smart HDR 3, Portrait Mode, Night Mode, and more, which help you take stunning photos. For videos, you get 4K video recording at 60fps and HDR Dolby Vision video recording at 30fps on each device. All of these features make the iPhone 12 lineup stand out from other smartphone cameras vastly.

With the iPhone 12 Pro, you also get the LiDAR scanner. Designed to enhance AR features, the LiDAR scanner uses light reflections to create a more accurate model of its surroundings, enabling you to upgrade your AR experience. It also improves the other three cameras of the iPhone 12 Pro.


The iPhone 12 starts at $799, whereas the iPhone 12 Pro starts at $999. You can use Apple's trade-in program for either, and there are also options for paying off the device in monthly installments.

Both of these iPhones will be available for pre-order on October 16, and they'll be shipped out and be available in-stores on October 23.

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